LeapFrog Enterprises, Inc. (NYSE:LF) – Why Becoming Mother’s Darling?


Dallas, Texas 09/17/2013 (Financialstrend) – LeapFrog Enterprises, Inc. (NYSE:LF) is a leading developer of innovative technology based educational entertainment and related proprietary content for children, the company’s portfolio contains multimedia learning platforms and related content and learning toys, that will provide the most engaging, effective learning experience – for all ages, in school or home, around the world. The company’s philosophy to put learning first distinguishes it from its competitors.

Market Profs believes that moms are the toughest consumer groups to sell but, companies looking for mom’s purchasing power are misguided that probably they are the easiest group to sell to as Moms are worrying about the issues regarding her child’s safety, education and safety.

Marketing Profs clarifies that this is partly because of an atmosphere of low level guilt persisting most moms that am I doing enough for their education, etc. Also, the futuristic moms are expecting to research their purchases online. Companies making toys are the most exposed to moms’ buying decisions.

LeapFrog Enterprises, Inc. (NYSE:LF) has the benefit of alleviating mom guilt as the company is making educational toys for the kids and it should be best poised to profit as its new a $150 tablet LeapPad Ultra, allows access to only LeapFrog Enterprises, Inc. (NYSE:LF)’s 800 proprietary games and LF’s evaluated sites, was savaged in a recent BMO Capital downgrade. Its new Ultra offers features like Wi-Fi and safe peer to peer gaming.

The company’s products have been awarded Approval of 80 National Child-rearing Center Seal. Out of this 80, six have been awarded only in this August, which includes one for the new LeapPad Ultra. Moms’ fears about exposure to irrelevant content and wastage of time on non-educational pursuits have been assuaged by their products.

LeapFrog Enterprises, Inc. (NYSE:LF)’s products not only keep the kids safe from the danger of online stranger and an improper content, but it also teaches along with providing entertainment to the little ones, because of these reasons it became darling of mothers.

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