Dallas, Texas 12/26/2013 (FINANCIALSTRENDS) – There is no doubt about the fact that advertising is all-important. Social networking sites have been aware of this fact and end up making a great deal of advertising efforts in the bargain. Sites like LinkedIn Corp (NYSE:LNKD) are successful, but that is not always a sign of profitability, and they need to keep users coming back for more,. But very importantly, they need to keep advertisers coming back for more too. LinkedIn Corp (NYSE:LNKD) too is now making every effort to increase its ad revenue. The company has hired a completely new leadership for its marketing and sales solutions and is trying to overhaul the ad products that it already has. The one important area that it is focusing a lot on lately is – sponsored updates.
Sponsored updates
Apart from LinkedIn Corp (NYSE:LNKD) companies like Yahoo, Twitter and Facebook have been very aggressive with the ad launches on their respective platforms. Today, LinkedIn Corp (NYSE:LNKD) has managed to pull in a larger volume of click-through rates on the company’s Sponsored Updates. This volume is close to 4-10 times higher than the volume that the company sees on its traditional display ads.
These Sponsored Updates had been launched in a pilot in the month of June but the full-fledged launch took place only in August. Though these are the new kids on the ad block, the company noted a 15% rise in their usage in November in comparison to the earlier month. Of course, it goes without saying that it is going to be a while before its benefits reach optimum levels, but LinkedIn Corp (NYSE:LNKD) is getting there.
New executives on board
But LinkedIn Corp (NYSE:LNKD) is forging ahead on many other fronts as well. It knows that just as having skilled employee’s matters, the leadership and who is at the helm also matters. Thus, Penry Price who previously was a Google Executive has now come on board LinkedIn’s advertising sales business. He has numerous years of experience under his belt and is a very seasoned professional in the field. He is also a well- recognized and respected name in the ad community. This made him the perfect choice for LinkedIn Corp (NYSE:LNKD) even as it was trying to up its position in the advertising space.
Polishing its act
In addition to this, LinkedIn Corp (NYSE:LNKD) is also doing a little bit of polishing of its current ad products. It will over a period of time separate the chaff from the grain and see what is most relevant to its latest objectives and efforts. It is training the spotlight in the LinkedIn Corp (NYSE:LNKD) self-serve platform and other social networking companies have also been doing the same.
In order to transition and evolve, last year, LinkedIn Corp (NYSE:LNKD) bought SlideShare. This is a well-used contact-sharing platform. This year in April, the company acquired Pulse. This will now help the company keep its user-base riveted to its professional platform and also attract more professionals from across the globe. After all, that is what the company’s forte is .
