Dallas, Texas 07/10/2015 (Financialstrend) – Marketers should be able to personalize their engagements and communicate better with customers using mobile location technology after Marketo Inc (NASDAQ:MKTO) inked a strategic relationship with Gimbal. A renowned provider of location and proximity based mobile engagement solutions.
Use of Mobile Technologies for Marketing
Mobile personalized technology looks set to shape the future of marketing according to a study carried out by Economist Intelligence Unit on behalf of Marketo Inc (NASDAQ:MKTO). Various players in key industries of education and the automotive sector are looking to integrate customer insights into their mobile and marketing strategies as Bluetooth Low Energy beacon adoption gains momentum.
Marketo has already integrated Gimbal into its Mobile Marketing Engagement platform. The integration accords marketers with access to valuable location information needed for effective marketing campaigns
Marketers should also enjoy direct access to rich proximity data and customer behavioral data that they can use to send messages at the right time. Marketo Inc (NASDAQ:MKTO)’s senior vice president of partnerships and product strategy expects the use of mobile proximity technology to help marketers demonstrate innovation and business impact in organizations they serve.
Gimbal location-aware technology combined with Marketo Inc (NASDAQ:MKTO)’s marketing automation should enhance precise and relevant location-based mobile engagement according Gimbal’s CFO Kevin Hunter.
New Member of the Board
Separately, Time Inc.’s executive vice president of consumer marketing and revenue, Lynne Biggar is to join Marketo Inc (NASDAQ:MKTO)’s board of director’s. Biggar’s 20-year experience in advancing global brands and driving shareholder value should be a great addition to the marketing software and Solutions Company
Biggar currently oversees a consumer marketing program worth more than $1 billion distributed across the company’s print and digital brands. He is among the nation’s top marketing executives whose experience should be a great addition to Marketo Inc (NASDAQ:MKTO) as it moves to make its solutions available to a wider market.
On his appointment, Biggar reiterated his desire to help Marketo Inc (NASDAQ:MKTO) expand its offerings while ushering a new era of engagement marketing.
