Mattel, Inc (NASDAQ:MAT) Assigns Laursen More Roles


Mattel, Inc (NASDAQ:MAT) is a company that focuses in developing toys and a wide range of other consumer goods. Most of the children like its top-notch toys since they give them a great time while playing. It was today that the business guru spoke in relation to the appointment of Soren T. Laursen.

A close outlook

The new official takes up his roles from October. He will serve as the company’s Executive Director. Mr. Laursen is great talent considering his diverse experience that spans over 25 years. The official promises to do his level best to ensure that the company’s growth strategy becomes a major success.

The company looks forward to accomplishing quite much in Europe. It eyes areas such as retail collaborations, regional partnerships, commercial execution and the development of its wide range of products.

The CEO of Mattel Ynon Kreiz opined, “As we continue to execute our strategy to transform Mattel into an IP-driven, high-performing toy company, Soren’s expertise will help accelerate our momentum. Soren’s knowledge of the commercial landscape in the toy industry is exceptional.”

Plans into the future

Kreiz asserts that with the most recent strategies they will succeed in their quest to help the company witness outstanding success. The official also says they are serious about giving the average shareholder great value in the long run.

The company wants to lift its business performance by a large margin. It hopes the official collaborates with the rest of the team members. That is one of the best ways for it to experience great transformation.

Mattel looks forward to taking advantage of Mr. Laursen’s expertise and experience. The official has served in a number of top positions in major organizations. At TOP-TOY Holding, the leader served as the CEO where he led the company towards developing high end products for children.

Mr. Laursen won’t stop any of his roles as a member in the Board of Directors of Mattel. However, the company seeks to ensure he upholds his independence. The official will no longer be a part of the company’s Social Responsibility Committee.

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