McDonald’s Corporation (NYSE:MCD) To Go ‘Sustainable’ On Beef Sourcing

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Dallas, Texas – (Financialstrends) – 01/08/2014 –McDonald’s Corporation (NYSE:MCD) financials, for the burger retail multinational, at the start of the second week of January 2014, stand at 95.90 billion market capping. The current stock prices are $96.38 and are on a rise change of 0.55% over previous day’s closing. The company has a 52-week high of $103.70, while its low is $89.25. Its EPS is 5.54 and yield 3.24. Volume shares are recorded at 4,841,165.

The steady ride on the stock market is indicative of the ‘sustainable’ goals the retail chain has set to achieve. Recent announcements indicate that the sourcing of its meat, -beef in particular- will be from verified producers from 2016. The announcement of this new policy – adoption would be along the same lines of game-changing which happened to other segments where Starbucks and Chipotle too changed gears and became pro-sustainable resourcing outfit.

Trends show traffic increase

According to the National Restaurant Association’s Restaurant Performance Index, restaurants across the country showed a small upward tick of 0.2% month on month increase in November last, suggesting the highest customer traffic in over 5 months.

Christmas technical glitches

McDonald’s Corporation (NYSE:MCD) unfortunately had to face a few technical glitches post-Christmas. The retailer found that employee-directed information on food alternatives, provided much fodder, for a round of negative publicity. The website allowed an employee lifestyle section to publish details on why and how they need to find alternative foods which would keep them healthier.

McDonald’s Corporation (NYSE:MCD) embarrassment grew when social media groups, followed the post giving room to naturalists and fad-food detractors another opportunity to raise their voice in protest. The company has in the last quarter been embarrassed on other fronts as well. Its Japanese outlets recorded low turnout, besides closure of over 74 stores.

However, McDonald’s Corporation (NYSE:MCD) has appeared to recover from some of the slides of last quarter and headed towards ‘sustainable goals.’

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