Melco Resorts & Entertainment Ltd (NASDAQ:MLCO) Launches New Hotel Brand

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Melco Resorts & Entertainment Ltd (NASDAQ:MLCO) reported the release of “NÜWA”, its latest luxury hotel brand. NÜWA will launch in Manila and Macau on January 16, 2018. It will take place of the existing Crown Towers Hotels in its prime properties, City of Dreams.

The details

Enthused by the eponymous star from Chinese mythology, NÜWA signifies classic Asian refinement. The latest brand further demonstrates Melco’s core objective to continue offering an enhanced guest experience. It marks as the first step in the setup of the launch of Phase 3 of City of Dreams Macau in Q2 2018.

Mr. Lawrence Ho, the CEO and Chairman of Melco Resorts & Entertainment, expressed that they are thrilled to launch NÜWA. The latest hotel brand signifies the very essence of company’s pursuit to provide their guests the very best in quality, innovation and sophistication.

In unrelated news, Melco Resorts reported that the Michelin guide, long stated as the world’s leading authority on culinary merit, bestowed seven stars to five of company’s signature restaurants in Macau. Moreover, for the second successive year, Melco Resorts & Entertainment holds the distinction of having over Michelin-starred dining establishments as compared to other operators in Macau.

Mr. Jarlath Lynch, the SVP of Hotels and Food and Beverage at Melco Resorts & Entertainment, reported that as Macau continues to move towards its objective of economic diversification, placing itself as the world center of leisure and tourism, the company is delighted to be at the forefront and in a position to help enhance the profile of the city’s varied dining scene after Macau’s latest status as a “UNESCO Creative City of Gastronomy.”

Melco’s continued appreciation from Michelin, as noted in the 2018 guide, marks the perfect realization of their constant effort towards excellence – an attitude conveyed across all of company’s resorts, restaurants and hotels.

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