Dallas, Texas 03/06/2014 (FINANCIALSTRENDS) – Microsoft Corporation (NASDAQ:MSFT) has been in the middle of massive churn at its executive level, as the new CEO Satya Nadella is ringing in more and more changes, as he attempts to take control and stamp his authority on the management team.
The latest development that has made it to the public arena is the fact that he has brought in Mark Penn (who has been credited as the original inspiration behind the failed Google Scoogled campaign) as the head of strategy at the firm. Mr Penn who has made his name as a shrewd advisor to national politicians and a reliable pollster is yet to be provided with a clear job description, company insiders have let it slip to trade magazines. He will hold the title of Chief Strategy Officer and is expected to assist the new CEO along with founder CEO Bill Gates in setting the long-term road map for the firm.
In his welcome note to Mr Penn, which also doubles as an introduction mail to Microsoft Corporation (NASDAQ:MSFT) staff, CEO Satya Nadella, has been quoted to have written that “ Penn blend of data analysis and creativity will be applied across new product areas and strategic investments, not just marketing.”
In order to take up this role, Mark Penn has had to vacate his Chief Marketing Officer chair to another company veteran Chris Capossela. Another big move the management team at Microsoft Corporation (NASDAQ:MSFT) has scripted is to bring in another long time company veteran Eric Rudder as the head of Business development. Between Eric Rudder and Mark Penn, Satya Nadella is expected to have a tag team, which is well placed to advise him on the statergy the firm has to employee going forward from both a market intelligence as well as a technical fitment perspective.
