Microsoft Corporation (NASDAQ:MSFT) Unveils Cortana Analytics Suite To Take Advantage of Big Data Opportunities


Dallas, Texas 07/14/2015 (Financialstrend) – Cortana Analytics Suite is Microsoft Corporation (NASDAQ:MSFT) new product that it hopes to use to capitalize on the opportunities provided by big data, cloud computing, and advanced analytics. Data handling is Microsoft Corporation (NASDAQ:MSFT) strategic business asset, expected to offer synergies for growth especially as it moves to provide new experiences, new efficiency, and new inventions.

Opportunities on Big Data

Microsoft’s pursuance of the big data analytics business is justified by the fact that the IDC estimates that companies using data assets stand to capture more than $1.6 trillion in business value going forward. Cortana Analytics Suite provides a perfect opportunity for Microsoft Corporation (NASDAQ:MSFT) to immerse itself wholly in the data analytics business.

 The company plans to use the platform to deliver advanced analytics capabilities that are expected to help enterprises make good use of data in their possession. The suite should be helpful in eliminating the amount of time spent on research and innovation by providing capabilities such as machine learning, big data storage as well as the processing of big data on the cloud.

Integration with Cortana

Cortana Analytics Suite integrates with Microsoft Corporation (NASDAQ:MSFT)’s digital personal assistant Cortana, allowing enterprises to carry out their operations in a more helpful, proactive and natural way. Enterprises using the new platform should be able to gain direct access to such things as real-time recommendations, customer churn forecasting as well as fraud detection.

 Cortana Analytics Suit is already growing in popularity, Dartmouth-Hitchcock health system in New England having developed a remote monitoring and predictive analytics solution using it. The system is designed to enable dynamic treatment plans based on patient’s history and profile.

 The suite is to be made available for mass use later this fall as an integrated offering with a monthly subscription model. Microsoft Corporation (NASDAQ:MSFT) plans to make the offerings customizable based on unique organization needs with preconfigured solutions such as those for detecting fraud, for churn analysis as well as for offering recommendations.

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