Millennial Media, Inc.(NYSE:MM) MYDAS Platform Continues To Evolve


Dallas, Texas 04/08/2014 (FINANCIALSTRENDS) – Millennial Media, Inc.(NYSE:MM) is an industry defining mobile advertising service provider with a portfolio of services which are trend setting. The point of popularity for a data-crunching service provider of the likes of MM is the total end-to-end data analysis and services it provides.

Millennial Media, Inc.(NYSE:MM) has built its reputation as the go-to company for mobile advertising vertical. The company uses sophisticated algorithms with its path-breaking platform called MYDAS. The platform uses data collected from different media the user engages to collate data that looks at eventually crunches through volumes – to generate location data or other interests which will engage social media users.

Bit of a nosedive

Millennial Media, Inc.(NYSE:MM)  however in the past trading week has noted a sharp snag on the stock market. The south bound plunge has been in the region of 6.58% and the stock closed the trading session at $6.53. The volumes traded too were 4.33 million shares, while the aveage trading volume has been 2.29 million shares.

Millennial Media, Inc.(NYSE:MM) holds a market cap of $684.28 million has been trading on the stock market at rates of $6.29 to $6.60, over the per day trading session. The company has 52 week high trading price of $10.48 and the 52 week low is $5.78. The stock opened at the trading session at $6.50 and has also shown EPS of -0.18. The outstanding shares for the company are 106.59 million.

Millennial Media, Inc.(NYSE:MM) will allow users to deploy the wide range of tools, and combined services to increase their advertising revenue. It also provides support to such companies to find new users to engage on their advertisements besides gaining in depth data knowledge on their use.

Millennial Media, Inc.(NYSE:MM) aims to adapt more technology analysis and tools for the mobile display format, beginning with its now already available service for per profile called as Relevance Graph to gain higher weightage for advertisement based revenue earnings for the company.

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