Mobile Payments Via Facebook Inc (NASDAQ:FB)


Dallas, Texas 08/19/2013 (Financialstrend) – Facebook Inc (NASDAQ:FB) is the renowned social networking site, which needs no introduction. So with such fame the Facebook is now looking to get into the mobile payments game. Rivals in the market should be definitely worried about the advent of Facebook into the market. If it all worked well with a plan, businesses will definitely achieve the profound benefits of monetizing their Facebook account. In today’s generation, Facebook has become a powerful site and a dominating force in whatever market it chooses to compete in.

Facebook’s Bussiness Courtship

The mobile payments have become a very logical framework of Facebook, which has put in place, for businesses. This business is set to develop a Facebook presence and build up some loyal customers to like as well as share the information regarding the company into their extended social networks. To increase the visibility among customers, Facebook has been introduced to Brick-and-mortar-business groups. All these efforts would also tie up the customers to identify the music, movies, shopping malls, restaurants and other things, which a social networker likes.

These Facebook mobile payments will help the businesses to turn up their social relationships with customers into a revenue stream. This idea was made to promote the business, and meanwhile to generate handsome revenues. But, it would be much easier if billions of customers can log into the businesses with the companies they already like and follow. The problem that occurs with the other mobile payments providers like PayPal or Bitcoin is that they are not frequently used by the customers.

Increased Enrolment In Facebook Ads

It has been reported that the users are engaging more with facebook ads. Facebook’s ad performance was found to increase in advertising metrics across the board. These include total clicks, click through rates and revenues driven by the ads themselves. It has been found that Kenshoo, a social digital marketing company, works with hundreds of customers to advertise on Facebook. Facebook advertisers have reportedly witnessed an 18.5% increase in click through rates in Q2 over Q1. Revenues carried by facebook ads were nearly 30%. Click rates increased 16%.