Netflix, Inc. (NASDAQ:NFLX), the world’s leading player in online video streaming media, is gearing up to expand its services to the Indian market next year. Leaking the news, Times of India Daily has reported that the major media has the potential to shake India’s present DTH market.
A spokesperson belonging to Netflix told TOI that the company has definite plans to augment its global presence by the end of 2016.
Considering the Internet TV adoption is still at the nascent stages, market experts feel that Netflix’s entry will give a big boost to the Internet TV adaptation.
With a global subscriber base of over 50 million, Netflix, Inc. (NASDAQ:NFLX) boasts of providing massive TV and movies shows. In the US itself, Netflix enjoys high user base with 40 million subscribers. There is a range of online steaming service providers in the fray, with Hotstar, Big Flix, Ogle and Ditto TV, Spuul have already started providing video-on-demand services to a large viewership in India.
The news of Netflix’s expansion plans has put most of the local DTH companies on the mat. Due to the threat posed by Netflix, the existing DTH companies have no option but to diversify their portfolio and set their eyes on the web and app space.
Tata Sky was quick enough to gauge the mood of the Internet audience and has already begun searching for content providers.
“In the backdrop of spiraling data costs, feeble Internet connection, dwindling commercial usage of 4G, the key lies in streaming costs and the bandwidth speed”, opined the market experts.
In its bid to stay in the highly telecom market, Reliance Jio is going ahead with a strategy of beginning its news, video, and music streaming services for consumers at an affordable cost.
In India, there is a tremendous scope for the Internet user growth across all platforms. All the more, 4G services are available at a cheaper cost, the Internet TV is growing at a faster pace.