Dallas, Texas 05/22/2014 (FINANCIALSTRENDS) – Netflix, Inc (NASDAQ:NFLX) is all set to introduce the company’s online video service this year in some European countries including Germany and France. This will now be its biggest expansion in almost 3 years. The largest Internet subscription service, in the world, that produces “House of Cards,” , the Emmy-winning political drama now plans on entering Austria, and Belgium, Luxembourg as well as Switzerland as part of this move, as per its statement. The exact timing & the price in each of these countries will be provided at a later date.
This expansion into the most populous countries in western Europe’s is now the most ambitious one by Reed Hastings, the company’s Chief Executive Officer, since late 2011, when NFLX started streaming films as well as TV shows right across Latin America & the Caribbean. Now, it is racing to establish international online dominance much ahead of Amazon’s Prime Instant Video service & Time Warner’s HBO. Germany & France have approximately 146M people, as to Eurostat. Netflix, Inc (NASDAQ:NFLX) already offers its service in the U.K., and Ireland, and the Netherlands, and Denmark, Norway & Sweden and Finland.
Heating up the competition
Its anticipated move has now put a great deal of pressure on the established providers of the on-demand TV. Last week, Vivendi SA said that it might seek some partners for the company’s unprofitable Watchever-service in Germany. Also, Sky Deutschland AG, which is the German pay-TV provider that is controlled by Rupert Murdoch, started targeting many new customers with the Snap streaming service in 2013 Dec. NFLX will now have coped with many different rules right across all its new target-markets, including some of them that are related to the shows that it may offer and every country has certain restrictions and guidelines around this.