Apple Inc. (NASDAQ:AAPL) has taken a completely different advertising strategy for marketing its latest mobile devices, the iPhone 6 and 6 Plus.
Initially, the company created ads that did not reveal much about the product. This strategy worked perfectly for the iPhone 5 because it created more anticipation and described the device with a lot of sparkle. However, the latest adverts lack that magic that was used earlier. The advertising strategy for the iPhone 6 is completely different. The ads reveal almost every detail about the products. In fact, there is an advert towards the most important aspects such as the music.
Many iPhone enthusiasts feel that the company has forgotten its initial strategy. From an analyst point of view, it might feel odd that the strategy has switched, but there are perfectly good explanations as to the marketing strategy switch. Apple completely revamped their mobile phones with the new models. As such, there are features that are extremely new to the product. For instance, the size and material used, or even the powerful nature of the iPhone 6 and 6 Plus.
In short, Apple Inc. (NASDAQ:AAPL) perhaps decided to change the strategy to showcase all the new features. This alone is enough to bring out the excited little kid within every iPhone fan. This is the same strategy that other major companies have been using to promote their device. It has clearly been working for Apple since the firm has been on top on mobile sales ahead of competitors since the first quarter. The company took up 92% of the total market income between 8 of the top mobile phone manufacturers in the world.
Apple’s latest mobile devices have taken up the world by storm. The Chinese mobile department reported increased sales on high-end devices for the first time in history, and it was mostly attributed to iPhone 6 sales. The advertised features seem to have lived up to expectations and therefore it is not a case of forgetting their advertising strategy, but rather adapting to a more efficient one.