Dallas, Texas 09/24/2013 (Financialstrend) – As of close of business on September 23, Nielsen Hldg NV (NYSE:NLSN) stock was trading at $36.38 up 1.42% from its previous day close. Total of 2.95 million shares of the stock were traded yesterday in comparison to 65 day average trading volume of 3.12 million. At current valuations, the market capitalization of the company is $13.54 billion with 377 million outstanding shares. The company paid out a dividend of $0.2 per share on September 11.
On September 20, the company announced that it raising $1.12 billion via issuance of two senior notes offerings which will be due in 2021. While the first note offering of $625 million aggregate principle amount will offer 5.5% interest and is expected to be issued on September 27. The company is hoping to redeem the 11.62% interest bearing senior notes which are slated to mature in 2014. In the second senior notes offer, the company is expecting to mop up $500 million and has not yet disclosed the interest it is offering against these notes. The proceeds from this exercise too would be used to retire the more expensive senior notes which are likely to be due in 2014.
Nelsen Holdings is into polling and measurement services since 2006. The company publishes independent evaluations on the scope and impact of TV, Newspaper, Social Media and telecommunications companies on customer viewing and buying patterns. By mining this treasure trove of data, the company offers business and market intelligence on TV viewership and customer preferences for markets across the globe. It acts as a holding company for multiple subsidiaries which operates in broadly two verticals. The analytical reports from these two verticals are relied upon by the advertising and media industries from over 100 countries and form the bedrock of the annual $66 billion advertisement juggernaut.