Nokia Oyj (ADR)(NYSE:NOK) offered a look of the future of entertainment with the launch of its “From Television to Any Vision” report. This report showcases the way entertainment content will be accessed, discovered and enjoyed, leading in a dramatically different customer experience by 2025.
Presented in a white paper, made-up through video and made noticeable through demonstrations at Nokia suite at IBC, “Any Vision” is intended at the broader television industry, establishing the base required for creating a dynamic, immersive and highly personalized customer entertainment experience. The company is dedicated to working closely with operators to help make decisions that will allow the promise of Any Vision in the imminent future.
Paul Larbey, the Head of IP Video Business, Nokia, reported that mainstream customers are demanding global access to content they seek about across a range of display devices and screens, whether on the go or at home. As the eruption of video delivery alternatives continues to support that demand, they consider television as they know it in the present time will be unrecognizable by 2025.
They are witnessing the transformation already. The challenge for operators is assisting it all advance in a connected and coherent way that increases the power of the technologies leading innovation. Nokia role is to offer its associates with tools they can instantly implement to provide a personal and seamless experience to their ultimate customer.
With innovations in data collection, screen technology, artificial intelligence, automated algorithms and cloud computing, driving rapid change, supporting the power of these influences to offer personalized and focused experiences will need operators to progress their role in the ecosystem. A course to new offerings comprises moving the functionalities that regulate the curation and delivery of content from the proprietary devices and home into the cloud.
To that aspect, the Nokia Virtualized UXP, which was also launched as part of company’s Velocix portfolio of IP Video innovation offerings, allows operators to build and render a personalized and consistent consumer experience based on device type, location, moment in time and a number of other data points.