Dallas, Texas 03/06/2014 (FINANCIALSTRENDS) – Oracle Corporation (NYSE:ORCL) the quintessential database and backend operations services provider for enterprises, it is itself a behemoth, sluggish yet always positive on its mergers, acquisitions and expansions. The company which began as a database software management provider is now a cloud-based database management provider, who is aligned with the new age requirements of large companies.
Oracle Corporation(NYSE:ORCL) has addressed on a continuing basis the need to streamline processes for multi-location companies be it in Customer management or core data management with a host of products, services and innovative solutions for real-time profitability.
Oracle Corporation (NYSE:ORCL) has made another move, the acquisition of the data management platform called Blue Kai. The acquisition is valued at $400 million.
Oracle Corporation (NYSE:ORCL) has been pursuing the line to gather top-line technology companies and has been good at marketing these technologies as well. Prior to BlueKai, the company had acquired providers such as Eloqua for $871 million in early 2013.
Later in December of 2013, the company also acquired another company called Responsys for $1.5 billion. However, the largest acquisition for the company has been Salesforce. Com which allowed it to gain massively was valued at $2.5 billion for ExactTarget, known for its rich marketing technology move forward.
The noticeable difference here is that the database management company will now have marketing assets.
The company is expected to receive high range of orders from the technology companies as marketing officers will now rely on emails more to connect with clients. Going forwards, according to Gartner, Forrester, Mckinsey as well as other research firms, the decision makers in the future of the technology infrastructure industry is the Chief Marketing Officer. The Chief Information Officer will cease to be the decision maker on the spending on technology in the next 5 years or at the most by 2017.