Oracle Corporation (NYSE:ORCL) Ventures Into Big Data


Dallas, Texas 02/27/2014 (FINANCIALSTRENDS) – Oracle Corporation (NYSE:ORCL)  is looking beyond its immediate domination of the database sector. 2014 could well be the year in which this back-end data processing solution provider may consolidate its Big Data services.

2013 acquisitions

Oracle Corporation (NYSE:ORCL) is clearly on the war path on a growing peripheral technology segment, that Big Data has now grown to be. The sophistication that most Big Data solutions bring to enterprises and businesses has definitely meant the integration with complete or selected big data solutions has already begun. Oracle has never shied away from venturing deeper into its core database management and mining solutions. Oracle’s enterprise level connect will definitely lead to more acquisitions by the end of this year predict Big Data analysts.

With two of the top-line Big Data solution provider already on its portfolio- Responsys Inc,  and Eloqua Inc, which Oracle Corporation (NYSE:ORCL) acquired last year, another new technology company is on Oracle’s platform- Blue Kai.

Blue Kai has been a successful player in offering further innovation at the customer level for big data users. The tools which Blue Kai offers allows businesses to garner intelligence from collated data through targeted mining for customer-specific data, which will help the business to run target-specific campaigns.

Oracle Corporation (NYSE:ORCL) is expected to consolidate its Big Data segment by integrating services of all the three companies which the company has since acquired. Currently, Responsys offers exclusive Business to Customer automated marketing solutions, while Eloqua brings Business to business level of automation services. Bluekai will now allow integrate with both of the services to offer personalized marketing channels.

Oracle Corporation (NYSE:ORCL) is not the only company which has an eye on the Big Data segment. International Business Machine Corp.(NYSE:IBM) has since acquired Cloudant for $1.2 billion to deliver Database as a Service.

Another of Oracle Corporation (NYSE:ORCL) technology peers such as SAP and Microsoft Corporation (NASDAQ:MSFT) to name a few are already entrenche deep in the Big Data and cloud services segments.

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