Outpace of European sales: Observation of Ford Motor Company (NYSE:F)


Dallas, Texas 08/21/2013 (Financialstrend) – A rise in European sales is marked by Ford Motor Company (NYSE:F). This has helped to get a rise in sales by 26%. There was also an increase in sales in around 22 western European countries by 8.7 percent. There was an increase in overall sales by 6% in West Asia, Europe and North America.

According to Roelant de Waard, signs of stabilization in the market can be viewed. But, it is too early to speak about the recovery of economy.

A benefit is sales can be viewed in European nation after the slight improvement in economy of the country. The 17 countries in Europe using their currency as Euro have an upward growth of 0.3% in the second quarter as compared to the first quarter.

According to the automakers, strong demand for new models of the vehicles such as B-Max, Fiesta and Kuga was viewed in the market.

Existence of price war in European car market

Finally, there was news about limit in shrinkage of Europe’s car market. Unless the sales of automobiles increases and attains a level, the pricing pressure will remain same. This statement was made by the well known US car maker, Ford.

The industry executive thinks about the worst to happen further in the second quarter. They also need to offer discount in order to increase sales.

The sales chief of Ford, named Roelant de Waard said, he is now having any positive view with regards to pricing. There was a rise in sales by 8.7 percent to around a figure of 90,000 vehicles in the month of July. Even all the customers have realized that, the company is in recession. Thus, they are in the verge of expecting good deal.

According to Reuter, the mass market car has provided an increase in discount by 17 percent as compared to previous years.

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