In the last trading session, the stock price of PepsiCo Inc (NASDAQ:PEP) gained 0.49% to close the day at $118.33. The gains came at a share volume of 3.14 million compared to average share volume of 3.64 million. Despite the gains in last trading session, the stock has posted decline of over 1% so far in 2018.
The buzz
With new “Doritos Blaze”, Doritos, one of the leading brands from PepsiCo’s Frito-Lay segment, is increasing the flavor in the snack segment to kick off this new year. The new product features complex heat and flavor that builds as eater crunch. Doritos Blaze marks as the start of the brand’s bold next measures into the buzzing hot and spicy snack segment, as Blaze turns into the brand’s next national offering.
Ryan Matiyow, the Senior Director of Marketing at Pepsi’s Frito-Lay North America, expressed that Doritos Blaze marks as a first-of-its-kind snack with a strong flavor that’s as intense as the heat in every bite. They know their heat-seeking fans will relish this intense snacking experience.
Appetites for spice have increased exponentially in the last decade as increasing number of customers look toward spicier products for snacking. In fact, spicy heat is estimated to be one of the most prevalent food trends in the imminent years, as 1 out of 4 customers are eating spicy snacks more often compared to the past trend.
Purple Doritos Blaze unique packaging with thermograph and flames handprints officially joins the leading ranks of blue Cool Ranch and red Nacho Cheese on store shelves countrywide. While the latest Doritos Blaze platform is primarily making debut with single spicy flavor, it will look to launch more offerings in the imminent period. Doritos Blaze is made available in multi-serve 9.75oz bags for an expected retail price of $4.29 while 3oz bags may have a retail price of $1.69.
