Apple Inc.’s (NASDAQ:AAPL) hyper hyped Apple watch has been on sale since April, however the device has gotten a tepid response with users not lapping up the device as expected. Reasons for the underwhelming performance of the watch especially when compared to other blockbuster releases by Apple have varied, however one of the biggest reasons was the high price tag and a perceived lack of value for the money being charged.
The retailers seem to have picked up on the signal and various Electronics Giants like Best Buy and Target are offering discounts of up to $100 on the watch this Thanksgiving and Black Friday. Best Buy is offering $100 off the stainless steel Apple Watch and $50 off the Apple Watch Sport. Target is offering $100 gift card with the purchase of the watch.
The gambit seems to have worked and the sales of the device are showing uptick. Target has cited the success of Apple watch as one of the reasons for its record breaking sales on Thanksgiving. If fact the watch which has managed to sell only 6 million units in the past six months is all set to clock close to the same amount (6 million) in the December quarter alone.
Though the sales are still small potatoes compared to the sales of iPhone which is expected to top 75 million units in December quarter yet the uptick in the sales of Apple watch and the consequent buzz has led to more optimistic tone about the watch. There are also some positive reports that indicate that the consumer interest in the watch is on the rise.
Apple Inc.’s (NASDAQ:AAPL) has not commented on the issue and most of the commentary is coming from retailers and market analysts. The acceptance of Apple watch is one of the most keenly observed phenomenon in the tech industry and will have major ramifications on the future of the parent company and the mood of investors.