Dallas, Texas 11/13/2013 (Financialstrend) – The S& P 500 index tracked grocery store Safeway Inc. (NYSE:SWY) which has a market cap of $8 billion has been making all the right moves to retain its focus on its core operations and manage to hold on to its loyal customer base in the wholesale food sector. In the run up to the holiday season buying, the firm has announced last week that it will go out of its way to help its customer make their choice of turkey and selection of wine (which is almost a mandatory purchase with the turkey for most holiday shoppers) at extremely competitive prices.
Safeway Inc. (NYSE:SWY) has announced that it will stock up an average of over 2000 different varieties of fine wine which will span the entire spectrum of flavours and costs which will match the needs of customers. Commenting about the go to market approach the firm has fixed on for this holiday season, the company’s marketing head Mike Minasi has commented that, “During the holiday season, Safeway ensures our assortment meets the seasonal demand and provides savings to help shoppers create memorable holiday. Our shoppers know they can trust Safeway to have the products they want at prices they love.”
The USP of this strategy is to uniformly offer prices which are in most cases near to 20% lesser than what is available in the competition for its regular customers who have opted for Club Cards. This card provides Safeway Inc. (NYSE:SWY) customers an option to save close to 20% on their shopping this holiday season by trading in their digital coupons.
The firm operates close to 1,406 stores which are spread all across U.S and has managed to post annual sales of $37.5 billion over the trailing 12 months. As of close of business on November 12, the stock was trading at $33.7 per share.