Scientific Games Corp (NASDAQ:SGMS) has been awarded a contract to supply 2,800 new iVIEWÒ4 displays to Muckleshoot Casino. The 2,800 new iVIEWÒ4 displays is an award-winning marketing technology that offers unrivaled opportunities as well as high player experiences through its personalized and interactive player content capacity.
Muckleshoot Casino, the largest casino in Northwest and located in Auburn, Washington is changing its system and upgrading to the new iVIEW4, a cutting edge and refined technology that is used to display changing marketing content, videos and animations on the machine and provides real-time response through a multi-touch screen.
Muckleshoot Casino Director of Gaming Operations says it is pleasing to be the first company to implement the innovative technology in Washington. He says after carefully evaluating the system, they came to a conclusion that iVIEW4’s superior performance capacity together with cutting-edge content delivery means are in line with their mission of delivering refined content to their guests.
The new iVIEW4 technology is compatible with Fast-Boot for seven times faster start-up and comes with ten times additional memory space for additional content. Using an upgradable system, iVIEW4 is compatible with HTML5 graphics and will enable the marketing team at Muckleshoot Casino to dynamically update content throughout its 2,800 gaming devices with current advertisements, promotions and videos. The technology also supports web content which offer improved management of content for casino workers and enhances bonusing opportunities and omni-channel marketing across player kiosks, iVIEW displays and mobile devices.
Gaming Bob Parente, the Chief Revenue Officer at Scientific Games says they are pleased to partner with Muckleshoot Casino noting the Muckleshoot Casino has been a leading operator in Washington State. He added that iVIEW4 has gone through intense testing at many jurisdictional levels putting it in a position to add value to casino operators globally.
Scientific Games Corporation is a major developer of technological products and services as well as content for lottery, gaming and interactive markets. Scientific Games has a wide portfolio which include game content and systems, gaming machines, instant and draw-based lottery games, table games products and shufflers and sports betting technology.