FCA US LLC and Sirius XM Holdings Inc. (NASDAQ:SIRI) reported SiriusXM’s next-gen of in-car audio entertainment, offering a personalized listening experience, with smart content recommendations, on-demand audio and more variety, all through best class user experience in the vehicle, is available to clients for the first time, making its debut in the 2019 Ram 1500 truck.
Drivers of the Ram 1500 marks as the first one to use SiriusXM with 360L. The new offering of Sirius offers a 360 degree listening experience to passengers as well as drivers via both streaming and satellite, and provides thrilling new functionality and features in the vehicle and beyond. This new offering can also get over the air updates to include functions and features that enhance the customer experience.
As per the latest updated, SiriusXM with 360L offers Sirius XM’s full lineup of over 200 channels, while allowing the user to get a more personalized lean back experience as company serves them content references on their touch screen, depending on the listening preferences. Drivers as well as passengers will find it convenient to get more of what company provides, such as SiriusXM On-Demand programming.
For instance, a subscriber tuned to one of Howard Stern’s program channels live may be given with the option of listening Howard’s latest interview with Bono & The Edge of U2, which eventually may result in a recommendation for company’s The Spectrum channel. Jim Cady of SiriusXM expressed that they consider SiriusXM with 360L will change the way they tune to audio in the vehicle, and they are thrilled to introduce it the all-new Ram 1500.
This is the time when embedded connectivity is improving the in-vehicle entertainment experience for users. SiriusXM with 360L enhances both their consumer offering and their ability to serve and understand their subscribers.