Sirius XM Holdings Inc (NASDAQ:SIRI) and the Southeastern Conference reported that they will introduce SiriusXM SEC Radio, an exclusive and new 24/7 audio channel committed to SEC sports that will deliver alumni and fans across the nation comprehensive and in-depth access to SEC-focused sports news and talk, plus a comprehensive schedule of SEC games.
Sirius XM SEC Radio will be introduced early in 2018 and will be available to company’s subscribers through the Sirius XM app, on linked devices including Amazon Alexa devices, smart TVs, Roku, Sony PlayStation and more, and on certain Sirius XM satellite radios. The latest channel’s programming schedule will comprise exclusive new shows and simulcasts of SEC, and will offer listeners access to college coaches shows, classic SEC game broadcasts, press conferences, coverage of SEC Media Days, and SEC-specific highlights.
Sirius XM SEC Radio will showcase live play-by-play telecast of conference events from different women’s and men’s sports including baseball, softball, football, basketball and more. Scott Greenstein, the Chief Content Officer and President of Sirius XM, expressed that college sports have been a vital part of Sirius XM’s programs lineup, and the release of a committed SEC channel breaks latest ground and brings their college sports programming to next level.
SEC enthusiasts have remarkable passion for their universities and colleges and they are focused on offering those fans the sort of access, analysis and news that keeps them associated to their teams, wherever they reside and wherever they go.
Greg Sankey, the SEC Commissioner, expressed that Sirius XM’s latest SEC-dedicated channel comes from their fans’ passion and loyalty, which demands they continue to extend the reach of the event in innovative and new ways. SEC fans possess an interest in information and news, which they can access via a Sirius XM channel that offers another chance to access reliable, entertaining and timely content about the Southeastern Event.