Snap Inc (NYSE:SNAP) has decided to go back to its old ways. The leading social media platform recently reintroduced its chronological Stories feed albeit for selective users. It is a common thing for the leading social media platforms to keep on introducing new designs and options to keep the users hooked.
But this particular move by Snapchat has already been condemned by almost all the social media networks including Instagram and Facebook. Reports indicate that the non-chronological social media feeds are not welcomed by most of the users which are why you will find almost all the social networks experimenting with their different looks. So why has Snapchat decided to try out something that has already been rejected by major networks?
In the past few months, Snapchat has introduced a number of changes in its design and the only intention behind all these activities are to make its app user-friendly so that new users are attracted towards it and the existing users spend more time on its platform. And the move of reversing the chronological order seems to be a part of this strategy.
Users Unhappy With The Turn Of Events
Even though Snapchat is trying all the new moves to attract and satisfy its users, this new update has not been particularly welcomed and has rather been criticized as a frustrating development. Several users have reported that their feeds have gone back to the original chronological timeline. Snapchat has not yet cleared whether it is carrying out this changes as a part of experimentation to test the reaction of the user’s to its previous format or whether it is already planning a wider rollout in the coming days on similar lines.
With the new update of “reverse chronological order,” the earlier feature “algorithmically sorted feeds” that was introduced in the interface with the redesign has been eliminated. It should be noted that the leading social media platform declared a decent improvement in its growth rate after the rollout of its modified Q4 version in 2017.