Dallas, Texas 01/13/2014 (FINANCIALSTRENDS) – Sodastream International Ltd (NASDAQ:SODA) has roped in Hollywood beauty Scarlett Johansson as its first-ever international Brand Ambassador. Scarlett, a Tony winner and 4-time Golden Globe applicant, will turn out to be the face of a new marketing drive for the globe’s leading home carbonation structure. The multi-year affiliation will start when SodaStream premieres its initial advertisement featuring the actress during Super Bowl XLVIII on February 2 this year.
“We are delighted to greet the extraordinarily gifted Scarlett Johansson into the SodaStream unit,” stated Daniel Birnbaum, chief executive officer of SodaStream. “The actress is a long-time user and real buff of our items, a role model for fit body image and a winner for environmental accountability, making her the ideal choice for our worldwide ambassador. She really embodies our product values and we are prestigious to have her join our group.”
Johansson thinks that being vigorous is about pledge, willpower, and self-empowerment. These core values imitate the firm’s objective to revolutionize the beverage business by empowering individuals with user-friendly, fun methods to like better-for-you, better-for-the-environment lively drinks.
Scarlett has loved sparkling water since early days, which led her to find out SodaStream. Now a faithful user for years, the actress has a soda maker in her home and is an keen buff of the brand.
KeyBanc witnesses major upside for Sodastream International Ltd (NASDAQ:SODA)
KeyBanc starts coverage on Sodastream International Ltd (NASDAQ:SODA) with a ‘Buy’ ranking and lofty $70 price objective.
SodaStream appraises Americans on holiday gifting and celebrating
SodaStream, the leading maker and distributor of home carbonation beverage structures, surveyed over 2,000 US adults age 18 and older to decide gifting behaviors and trends for 2013, plus what beverages users plan to like this holiday period. The survey was carried out online during November by Harris Interactive for SodaStream.