Dallas, Texas 06/29/2015 (Financialstrend) – Sprint Corp (NYSE:S) the network player intends to make no of changes to its data plans this year. The unlimited data packages it offered until now may soon see an increase in price, before the end of the year. It is not yet clear whether the company intends to offer new packages which will charge on usage basis or go with an increase in the prices of the unlimited package, much like other carriers.
The changes are in anticipation of the higher patterns of data consumption by its users. Studies by Cisco, predict that data consumed by users is expected to grow by nearly 10 times. The growth on an annual basis between 2014 and 2019 is expected to be about 57%. Hence, Sprint Corp may affect these changes to sustain the competitive market place.
The present scenario, in terms of data plans indicates a preference for wireless connectivity and family share plans. This has meant that all of Sprint Corp (NYSE:S) competitors already offer such plans and in recent times have also increased the data per plan. The average consumption per family as of 2015 is roughly at 10 GB per family plan, and an average of 5 or 7 devices connected via the plan.
As per Cisco studies, in the next 4 years, the data consumption is expected to be nearly 17GB per person. Therefore, family share plans will have to include larger data packets.
Given the input from Cisco’s (VNI report) studies, it appears Sprint Corp (NYSE:S) does not have a choice but to look at increasing its unlimited data plan packages or opt to limit data packages for a particular price point. The push forward is very important for the company. It already has a wireless upgrade requirement as well as issues with reports of being one of the worst consumers. Therefore, Sprint needs solutions for more than just packaged data.