Sprint Corporation (NYSE:S) Tries New Things


Dallas, Texas 01/07/2014 (FINANCIALSTRENDS) – Sprint Corporation (NYSE:S) is at it again, as it attempts to keep up with things until financial deals are worked in more details. Apparently, news on some of the leading technology news report is that Sprint moving back to one of the now shutdown network, called Nextel iDEN.

Unconfirmed news reports indicate that the Sprint could reintroduce Nextel brand. Besides, the surprise package for the process could be a merging of tow of is prepaid services- Boost and Virgin Mobile. The new prepaid service would be called Spirit Freedom.

Re-introduction of Nextel

Sprint Corporation (NYSE:S) expects to set up the service, in a bid to bring back the business users.  Packed with new pricing lines and the next generation services, such as Spark, the 4G LTE that Sprint Corporation (NYSE:S) already offers, in select markets.

Besides, two of the biggest carrier providers in the US – AT& T as well as Verizon – already have a very-strong hold on corporate services, besides the much coveted institutional accounts. These accounts are typically in the post-paid services package. Sprint is yet to make an impact in this segment, while it does have a good established presence in the pre-paid market.

However, this segment has since seen very high competition as it has intensified, mainly because of competingentrants as T-Mobile and MetroPCS merger, besides AT& T too moves into this segment through its new deal, by adding Leap Wireless to its umbrella to increase its services. Leap wireless already carriers a substantial market of prepaid carriers.

Sprint Corporation (NYSE:S) has been a spot of trouble on the stock market front, with Cowen cutting to Market Perform, while Macquarie have Sprint on a cut from Neutral as recent as Jan 4, 2014. S&P too have a downgrade to Sell, sparking 7% slide for the share;