Dallas, Texas 07/14/2015 (Financialstrend) – Starbucks Corporation (NASDAQ:SBUX) the global player in the beverage retailing industry has been a roaring success at stock markets in recent weeks. The company, post its IPO of June 26, 1992 has risen in value by as much as 170 times. The stock gains, in this year alone, are in the region of 30%.
The company has traded a path of success after its humble beginnings as a single coffee shop, back in Seattle. Today in terms of footprint, the company has a presence in over 60 odd countries with over 22, 000 stores. And there appears to be not stopping this mega-buck coffee chain in expanding to newer areas both domestically and internationally as well.
As CEO of Starbucks Corporation (NASDAQ:SBUX) Howard Schultz commented during a recent conference call, the company is focused on increasing the number of stores within the US, by many more numbers. He reiterated that, contrary to several analysts’ forecast last year, the company had not reached saturation. He reassured that the US business segment remained the strongest sector yet.
However, it is the international expansion which has caught the fancy of investors. The company fast paced expansion into Chinese as well as Indian markets is regarded as the trigger behind the strong play for Starbucks Corporation (NASDAQ:SBUX) stock.
The outlook for the next five years too is exciting, encouraging the current positive trend in the stock. As per available data, the company is expected to open twice as many stores as it currently has in China as well as Asia Pacific region. The present 10,000 locations are expected to increase and triple in revenue. The operating income too is expected to grow to $1 billion, while revenue is expected in the region of $ billion.
Starbucks Corporation (NASDAQ:SBUX) has been driving large sales figures due to a number of strategic changes.