Dallas, Texas 11/19/2013 (Financialstrend) – Tatts Group Limited (ASX:TTS) , the gambling service-provider in Australia and UK is slated to implement a new SAS multi channel marketing-operation. This is a management system that will be launched by early 2014. This system will permit the company to send targeted-emails and will also help boost its customer base.
Robbie Cooke, the Chie Executive Officer & managing director of Tatts Group Limited (ASX:TTS), said that in the past one year, almost 50% of the adult population in Australia has bought at least 1 of the company’s products. However, Cooke said that he feels that effective and timely marketing is a definite challenge and that boosting its existing customer management is a slightly difficult task.
In Monday’s trading session, Tatts Group Limited (ASX:TTS) dropped by 0.48%. The shares opened at a price of $3.14, which touched the intraday high of $3.15 and headed to a close of $3.13. Around 0.870 million exchanged hands over the trading day and an average volume of 3.24 million shares were traded over a 30 day period. The 52-week low of Tatts Group Limited (ASX:TTS) shares is $2.70 and its 52-week high is $3.42. The company has a market capitalization of $4.40 billion.
About the company
Tatts Group Limited (ASX:TTS) is a provider of gambling-services in Australia & the U.K. The company’s principal activities include operating its regulated lotteries in Queensland, Victoria, New South Wales, ACT, Tasmania & the Northern Territory. Tatts Group Limited (ASX:TTS) conducts wagering & sports betting that is based in Queensland, the Northern Territory, South Australia and Tasmania. It also conducts monitoring & supply of jackpot & other value added services in New South Wales, Queensland & the Northern Territory. Tatts Group Limited (ASX:TTS) provisions 3rd -party installation, repair & maintenance-services for wagering, gaming, lottery, point-of-sale, banking as well as other transactional equipment systems.