Apple Inc. (NASDAQ:AAPL) might be misled by the buzz that its Apple Watch has created in the tech and wearables market.
In fact, the Apple Watch debut might be more of a disappointment than Glass when it was introduced by Google Inc (NASDAQ:GOOGL). Since the watch was announced and released for purchase, it is hard to spot anyone wearing it. It is even hard to spot it on Apple’s employees. It can’t be that the watch is not practical because many reviews showed some nifty and exciting features. So the problem might be within the sales strategies.
It is not easy to predict the Apple Watch sales, mostly because it is a relatively new device in the market. Also, the company has employed a completely new strategy for Apple Watch purchases. As the initial sales volume numbers start to pour in, things are not looking exciting. The company reported last week that sales dropped by a huge margin, almost 90%, the biggest drop since the watch was introduced into the market.
Sources reported that Apple is now relying on the impressive iPhone sales to mark up the revenue dent. This leaves a big question for many. Is the Apple Watch a flop? So far there has been mixed feelings about the device. According to a recent survey, only 38% of the Apple Watch users would recommend the watch. It might be too early to judge the sales performance of the device since it launched just a few months ago. Apple is also yet to reveal the actual numbers.
The company still believes that the watch will pick up as expected. When the iPhone was introduced in 2007, it also exhibited the same characteristics. It was not until the company launched the App Store that the device really picked up. In terms of comparison with the Google Glass, it is a matter of timing. The Glass was introduced at a time when technology had not evolved to accommodate it. It was also an experimental project while the watch is a full product based on the current market trends, especially in the wearable tech market.