TiVo Inc. (NASDAQ:TIVO) and Simulmedia launch “guaranteed viewership advertisement”


Dallas, Texas 10/02/2013 (Financialstrend) – TiVo Inc. (NASDAQ:TIVO) fully owned subsidiary TiVo Research and Analytics, Inc. (TRA) along with Simulmedia, a targeted television advertising management company announced on October 1 that they have launched a new advertising package. This package will allow Simulmedia to guarantee its advertising customers a specific number of the prospective purchasers who will view their TV advertisements which would be measured by TRA’s Purchaser Ratings Points. TRA will be using proprietary trend forecasting tools to analyze and match set-top-box TV tuning data with purchase patterns. The company has managed to accomplish this by data mining the buying behaviour of more than 37 million shoppers, 115 million new auto registrations, and over a billion prescription orders.

In related news to TiVo and set top boxes,  TiVo seems not to be too worried about the proposed legislation that would allow cable TV firms to provide its subscribers with set top boxes which come equipped with in built security and encryption functionality.

The existing legislation mandates set top TV boxes should have a separate detachable electronic security module which would provide the required security and access limitation features.  Federal Communications Commission was hoping that this rule would prompt electronic consumer firms like TV manufacturers to start building in the security module into the original equipment itself.

TiVo had been quick to take advantage of this. It has a digital video recorder in its product bucket which provides access to content by passing a set top box.  The company is waiting for the proposed follow up regulation from Federal Communications Commission before deciding its next move. The trade body which represents the electronic manufacturing facility has already begun lobbying to limit the changes which are being proposed in the new law. The Consumer Electronics Association has released a statement which says “This legislation is a step backward for consumers and for innovation.”

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