Dallas, Texas 07/02/2015 (Financialstrend) – New York headquartered advertising technology platform provider Tremor Video Inc (NYSE:TRMR) announced recently that it has taken steps to beef up its Strategic Partnerships Division by bringing in Mr. David Arslanian as the Vice President of the group. In his new role, Mr. Asrlanian would be tasked to help the “premium video marketplace elevating” platform operator to explore and identify new business opportunities. He will be based out of the tech start up mecca of Boston and would be reporting to company Chief Operating Officer Mr. Adam Lichstein on a day to day basis.
Mr. David Arslanian and his team would be focusing on scouting the burgeoning social media and video content market place to spot companies which could in turn help it grow its tech platform potential. The road map Mr. Arslanian has been provided is to look for new opportunities which could help the company move towards a more intuitive data-driven marketplace which would help publishers and advertisers make better informed decisions.
Tremor Video Inc (NYSE:TRMR) under the leadership of its President and Chief Executive Officer William C. Day has been pursuing a strategy which would eventually win over and retain customer base which would span multiple screens.
While welcoming the new member to his management team, COO Lichstein explained that Tremor Video Inc (NYSE:TRMR) is going all out to look ahead of the curve with respect to the way video content is being produced, shared, consumed and managed in the one line world.
His mandate to his team has been be able to anticipate these changes and use the insights to help advertisers and content publishers to embrace and benefit from the changes. The Strategic Partnerships Division is expected to help the firm develop new partnerships which would enable the company to “bridge the growing gap between traditional TV and digital.”