Twitter Inc. (NYSE:TWTR) launched its newest feature this past Monday which allows the users to get the full screen experience without having to leave the app or open the app on web view. The feature is currently only available on iOS with Android version coming soon. The new addition to Twitter means that users can now play the videos and GIFs on full screen on iOS without having to open another app.
The newest upgrade to Twitter can be seen as the app’s attempt at creating a more immersive and engaging user experience. Facebook Inc. (NASDAQ:FB) already has this feature of full screen videos and is the prime competitor of Twitter on the social media landscape. Social media platforms are known to have highly demanding and fickle users. The implosion of Orkut from a seemingly unassailable position to utter irrelevancy happened in a remarkably short period, the tech companies have understood that to remain relevant they have to constantly upgrade and deliver a better user experience.
Twitter is especially hard-pressed to deliver as the company’s stock has plunged by 30% this year. The company is facing many challenges like plateauing user base, low revenue and a bleak future outlook. Also the fiasco regarding the management changes weighed on the stock. The company is facing challenges like less than expected advertising revenue and underwhelming growth. Most of the financial analysts have turned bearish on the company’s stock and there have been pessimistic reports about the future of the company. Twitter also faces stiff competition from Facebook which has been trying to give a more immersive experience to its users.
It is therefore a welcome surprise that Twitter Inc. (NYSE:TWTR) has corrected one of the more annoying features of its app. Twitter has to realize that in tech industry and especially the social media sphere nothing remains static and seemingly minor glitches and inconveniences can lead to large scale migration to alternatives.