Dallas, Texas 11/13/2013 (Financialstrend) – In its effort to get android based cell phone users on board the micro blogging website Twitter, Inc. (NYSE:TWTR) announced yesterday that it has initiated alpha testing of its android compatible app with select users. This exercise is an attempt by Twitter to make sure it engages with its users by seeking feedback on the look and feel of its yet to be released mobile app directly from android operating system based smart phone and tablet users.
Twitter, Inc. (NYSE:TWTR) is putting to use the most effective of social media marketing strategy of connecting with and engaging with its end users to create a sense of community and develop a sense of user ownership in the new app. It has promised to bring to bear the feedback it receives into making the fledging android application into a robust app which will incorporate all the feedback and changes as wished for by the alpha test users. The alpha test has been restricted to few choice customers who had participated in the initial beta testing of the app.
This push by Twitter, Inc. (NYSE:TWTR) to garner market share among the android based mobile device users come in the back drop of its successful listing on the NYSE earlier last week. At current valuation, its market value has ballooned to an impressive $24 billion. It was also able to mop up $1.2 billion as proceeds from the sale of 70 million shares of its common stock. While the market debut itself has been very impressive, a host of analyst have been sitting on the fence wondering what the realistic valuation of this micro blogging firm which had not yet seen profits since its inception six years back. One of the biggest dip stick checks that analysts are tracking to determine the long term prospects of this firm is the active users that the firm is able to attract and retain over the near future.