Verizon Communications Inc. (NYSE:VZ) Gets Closer To Consumers With New Rate Plans & Initiatives


Dallas, Texas 03/06/2014 (FINANCIALSTRENDS) – Verizon Communications Inc. (NYSE:VZ) having secured the exit of British telecom major Vodafone Group Plc (ADR) (NASDAQ:VOD) last month from its stock holding, is going all out to increase its footprint and market presence in its home market of U.S. The latest move in this regard was the announcement of impeding launch of a new prepaid service under the brand name of “ALLSET”. The pay as you use started package is expected to be offered at a starting price of $25 per month, in exchange of which, consumers would get 500 minutes of talk time and 500 MB of data connectivity.

In the event of users wanting to opt for a package which offers more talk-time, they have the choice to go for a $45 per month package, which would offer unlimited talk time and data usage of up to 500 MB. In the event of users wanting additional data services, they have the option to buy add on packs which are charged at “$5 for 500 Mb, $10 for 1 GB and $20 for 3GB”. The cell phone and fixed phone services provider hopes to attract more first time users and households which are switching to smart phones by offering this prepaid package, which helps customers limit their spending on cell phones to a prefixed amount. These subscribers are expected to incrementally add to company’s revenue in the immediate future.

In related news, Verizon Communications Inc. (NYSE:VZ) has been ranked at the top of the stack in the Kansas and Missouri service area,  by mobile data analysis firm RootMetrics based on customer feedback it had collated with respect to services like “data, speed, text and call quality”. Expressing his happiness at the bestowing of this recognition, Verizon Communications Inc. (NYSE:VZ) President for the Kansas/Missouri Region has been quoted to have said that, “What’s most important is that our customers have access to a consistently reliable wireless experience when and where they want it.”

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