Verizon Communications Inc. (NYSE:VZ) Unveils New TV Tune-In Attribution Feature Connecting TV Viewing To Digital Ads


Verizon Communications Inc. (NYSE:VZ) launched a new TV tune-in-attribution feature allowing networks, medial companies, and broadcasters to quantify the impact of digital ads on TV viewers tuning into shoes.

Verizon Media introduces product connecting TV viewing and digital ads

For the first time, Verizon Media DSP users will be able to measure returns on TV tune-ins to ad campaigns run on any channel. This includes CTV, mobile, desktop, native, video, and beyond. Verizon Media is offering the product in partnership with VIZIO’s subsidiary Inscape, and more collaboration is expected going forward. The TV tune-in attribution links ad exposure and viewing across screens and mobile devices to the TV show a user is watching on the TV.

Ivan Markman, the Chief Business Officer of Verizon Media, stated that the company has continued to close the ascription gap across screens, devices, and channels. Markman added that the TV tune-in feature would allow advertisers to understand customers better and link ad viewing on devices such as smartphones to TV viewing. He asserted that the feedback loop offers enhanced outcomes and performance while at the same time giving insight to performance indicators such as tune-in engagements.

Verizon Fios adds free Hulu to its expensive plans

New Verizon Fios customers will get Free Hulu subscriptions on top of the free one year Disney+ service. The company is offering free Hulu for its expensive plans. New customers on the 400Mbps $59.99 per month plan will get one year free Disney+ and six-month free Hulu. Also, new Gigabit Fios customers on the $79.99 per month plan will get free Disney+ and Hulu for one year plus a free Verizon Stream TV box and free-router rental. On the other hand, the 200Mbps $39.99 per month plan will only have the one-year free Disney+.

It is important to note that the Hulu version customers will receive an ad-supported version and not an ad-free plan that is costly. The new offer will apply for new customers up to September 23, 2020, after which they can redeem free Disney+ and Hulu before December 23.

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