Viacom, Inc. (NASDAQ:VIAB) Announces Co-Branding With Hamilton Watches In Its Jack Ryan: Shadow Recruit Movie


Dallas, Texas 01/09/2014 (FINANCIALSTRENDS) – Viacom, Inc. (NASDAQ:VIAB), the S&P 500 index tracked entertainment content provider announced on January 7 that its movie production unit Paramount Pictures has tied up with Swiss watch maker Hamilton as per which a custom made watch by Hamilton will be worn by the hero of the new movie “Jack Ryan: Shadow Recruit.” As per the press release, two new time pieces branded as Khaki Titanium and Khaki Flight Timer had been introduced into the movie which is expected to release worldwide on January 2014.

It is these kind of co branding and marketing exercises that Viacom, Inc. (NASDAQ:VIAB) has been exploring with other top brand digital devices makers and live style product makers which has resulted in its reporting income of close to $2.41 billion in the trailing 12 months. In the same time frame, the diversified entertainment content provider has managed to post sales of $13.79 billion. In the most recent quarter for which results were announced, Viacom, Inc. (NASDAQ:VIAB) had posted increase of 8.6 percent in sales compared to same quarter last year. Its earnings per share have also posted a 36 percent increase during the same quarter. It’s operating margins for the trailing 12 months is up 28.5 percent and its gross margins were up by 50 percent in the same time period.

Viacom, Inc. (NASDAQ:VIAB) has paid out dividend of $1.2 per share to its share holders over the past one year. This translates into an annual dividend yield of 1.38 percent. Its share holders have also experienced a 54.4 percent increase in their share holdings in the same 12 month period. Thanks to Viacom, Inc. (NASDAQ:VIAB) innovative approach of leveraging co branding efforts to generate a new revenue stream, the ratings agency have been aggressive in upgrading the prospects of the firm

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