In a new development, Vipshop Holdings Ltd (NYSE:VIPS) reported a new and thrilling association with the London Fashion Week and British Fashion Council. This comes as a great recognition for the Chinese retailers as for very first time a Chinese retailer was reported to be an Authorized Sponsor of London Fashion Week.
The details
As it is known, London Fashion Week is a renowned clothing trade show that is planned in London twice a year, in the months of February and September. This event marks as a growing platform for emerging fashion talent as it showcases more than 250 designers to an international audience of influential retailers and media.
Caroline Rush, the Chief Executive of British Fashion Council, expressed that the scope of associating with several new operations is that they don’t possess the advertising power of the international fashion brands. They boast incredible products that Chinese consumers are going to love. They intend to bring a focus on these businesses and associate with their partners to launch these brands to China market. London Fashion Week comes in the list of the “Big Four” fashion weeks.
The new association brings a remarkable change in the way sponsorship goes at London Fashion Week. Paul Tyce expressed that there will be a show completely dominated by Vip.com. The plan is to offer live streaming to Chinese customers, art and fashion exhibitions, and extensive cooperation with designers. Clearly, this is much more than the title sponsorship.
The Chinese fashion market has remained fast paced and continues to look for new design talent. Jenny Jioe, the MD of Fashion at Vip.com, expressed that their customer knows about London’s creative pedigree, and all set for both product and news. The brands in London are precisely what they are looking for. Vipshop is a popular e-commerce platform that was established in 2008.
