What Is Going With Rocket Fuel Inc (NASDAQ:FUEL)?

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Rocket Fuel Inc (NASDAQ:FUEL) a famous Programmatic Marketing Platform provider firm reported its sponsorship of AdMonsters’ “First-Party Data Playbook”, developed signed to describe the basics of first-party data, audience extension, and on-site targeting with a specific focus on the functionality of DMPs.

The details

Driving sales from “First-Party Data” has long upset publishers who realize its potential but are not able to gain from the value of the data, largely due to perceived complexity and integration issues. While numerous publishers have used many tools to effectively place their data to work, most of them have yet to use a DMP that integrates records from different sources. The AdMonsters Playbook is planned to serve as a first point to resolve this challenge.

The expert view

Simon Hayhurst of Rocket Fuel Inc (NASDAQ:FUEL) said that AdMonsters’ Playbook supports company’s assertion that integrating a DMP is vital to leveraging and activating first-party data that will support increased ROI for publishers seeking to monetize this critical element. Programmatic Marketing Platform of company based on advanced DMP uses Moment Scoring™ technology to enhance campaign performance by placing first-party report to work by optimizing the relevance and frequency of messaging, and estimating a client’s needs across their devices.

The highlights

John Ferraro of Rocket Fuel Inc (NASDAQ:FUEL) said that they have elected to associate with AdMonsters as their approach to playbooks provides an objective and comprehensive view on how to solve major complex problems in the marketplace. AdMonsters provides publishers a hands-on guide to leveraging a DMP to achieve the value from first-party data.AdMonsters’ “First-Party Data” Playbooks leverage prevailing content, as well as ideas from the AdMonsters group, to crowd source a file that summaries best practices on a specific topic.

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