Dallas, Texas 08/28/2014 (FINANCIALSTRENDS) – Twitter, Inc. (NYSE:TWTR) the $29.57 B microblogging network, which plays in the same league as bigger-sized, 150.38 B social networking website Facebook Inc (NASDAQ:FB), and the slightly-smaller than itself, $23.93 B market cap professional networking website, LinkedIn (NYSE:LNKD), has begun to, quite literally spread its wings.
Following the good show in the past quarter’s financial reports, Twitter boosted its earnings substantially.
Running into the new quarter, Twitter, Inc. (NYSE:TWTR) has begun to work harder on one of the key segments which have been driving success for this company – advertising.
Bringing incredible value to its advertisement revenue segment are the recently launched video ads. The revenue model is revised, where clients pay by performance of the advertisement, besides paying-up only if a link is clicked or an app downloaded.
TwitterAds key growth factor
As Twitter struggles with lack of growth in active user base, the revenue from ads was thus far expected to be supportive.
However, Twitter has taken everybody by surprise and pressed ahead with an ambitious expansion plan.
Twitter flies into 12 new countries
Post the Football World Cup, Twitter, Inc. (NYSE:TWTR) has been pushing ahead with its advertisement services for ad networks.
The move into newer regions where Twitter use is significant will now see higher engagement with Twitter Ads.
The region in which Twitter hopes to see video ads drive revenue is currently competitively priced region. However, it hopes to see the revised pay per performance use model, mark the expected turnaround.
The video advertisements as well as other monetization solutions which Twitter has adopted in the recent weeks are expected to mark some reasonable turnaround for this quarter as well.