In the last trading session, the stock price of Fitbit Inc (NYSE:FIT) gained 0.34% to close the day at $5.91. The gains came at a share volume of 3.32 million compared to average share volume of 5.72 million. Despite the gains in last trading session, the stock is down over 19% for the year.
More recently Keller Williams, the leading real estate franchise reported that it is collaborating with Fitbit, the major international wearables brand, to grow its wellness plan by providing Fitbit wearable devices and giving challenges to over 157,000 agents countrywide. Recently selected in the list of America’s Healthiest Employers, Keller Williams is growing their wellness program by offering special pricing on Fitbit devices and planning activity challenges at both local and national levels.
Launched in 2013, the wellness program prompt associates to live healthy and balanced lifestyles by warranting that their emotional and physical well-being are supported. Alex Garland, the Wellness Manager at Keller Williams, expressed that the integration of Fitbit to their wellness program will enable their associates to work or compete together toward a fitness objective franchise-wide or within local community. They see this as a prospect to unify their entire firm around a culture of wellness and health, in the United States and eventually across the world, all turned reality with the help of Fitbit devices.
Keller Williams will utilize company’s program management dashboard to organize Fitbit Challenges, helping fellows stay engaged and motivated on their personal health journeys. Real-time tracking, engaging experiences and mobile messaging will prompt Keller Williams agents to collaborate, support and share in their successes. Besides the national wellness plan, franchise associates can run and design custom activity challenges for individual franchise communities. As per the update, Keller Williams agents will even have access to special pricing to offer Fitbit devices as appreciation token to new home sellers and buyers at closing.