Would Rocket Fuel Inc. (NASDAQ:FUEL) change direction?

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Here is a look at the scorecard of Rocket Fuel Inc. (NASDAQ:FUEL) for the most recent quarter as well as analyst estimates for the coming periods.

To achieve the reported sales of 124.83M% for the quarter, Rocket Fuel Inc. emerged with a gross income of $39.39M.

Recently, Rocket Fuel Inc. (NASDAQ:FUEL) announced in partnership with Integral Ad Science (IAS), research showing that within a particular set of video impressions, up to 70% labelled as ‘in-stream’ were actually misrepresented as in-banner. This research helps brands and agencies make better decisions regarding video ad inventory placement. Through a deep integration with Integral Ad Science, Rocket Fuel is now also equipped to help marketers and agencies address this problem, bringing more transparency to programmatic video buying by allowing them to run video campaigns on IAS verified in-stream inventory.

Let?s look into the technical of the stock

The Barchart Technical Opinion rating is a 40% Sell with a Average short term outlook on maintaining the current direction. Longer term, the trend strength is Strong.

Rocket Fuel Inc. also incurred other expenses in the course of operation. So after taking those into account as well, it exited the quarter with EPS of $(0.38). The company had 45.81M diluted outstanding shares at the end of the quarter.

For the next quarter, analysts on the average are modeling EPS of $-0.17.

Rocket Fuel Inc.?s cash balance at the end of the most recent quarter was 84.02M%. The company generated free cash flow of $9.68M during the quarter, with net operating cash flow being $10.06M. Net change in cash was $5.36M.

That said, Rocket Fuel Inc. finished the quarter with debt of 79.52M%. The debt increased/fell by growing from the past period.

What is Wall Street thinking about Rocket Fuel Inc.? So far 6 analysts have weighed on the stock, and from that it has average analyst recommendation of Hold and average price target of $3.53. To put the analyst recommendation into perspective, recommendation in the range of 1.00 – 1.24 implies a BUY recommendation, while 1.25 – 1.74 implies OVERWEIGHT. HOLD recommendation is represented by 1.75 ? 2.24, UNDERWEIGHT is represented by 2.25 – 2.74 while SELL is represented by 2.75 – 3.00.

Does Rocket Fuel Inc. have a healthy balance sheet? A look at the company?s balance sheet at the end of the most recent quarter shows that it reflects total assets of $302.7M, offset by total liabilities of $215.55M.

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