Yahoo! Inc. (NASDAQ:YHOO) Buys Vizify


Dallas, Texas 03/06/2014 (FINANCIALSTRENDS) – Yahoo! Inc. (NASDAQ:YHOO) CEO Marissa Mayer is seen to be going all out in her efforts to turn the fortunes of the pioneering IT major around. Close on the heels of news yesterday that she has decided to take competition head on by shutting down access to Yahoo content to users trying to log in using competitor email ids like Google and Facebook, the company announced that it has gone ahead and completed the buy out of a tech start up called Vizify.

The latest entrant into the Yahoo! Inc. (NASDAQ:YHOO) bandwagon is a start up which has cut its teeth in developing algorithms which mine data generated in the social media platform like Twitter and Facebook, and present the same in a logical format to end users. The presentation layer of Vizify solutions are pretty neat and are offered in the form of graphical maps and charts which are interactive in nature. Using the interface users can further drill down in the reports and do a what-if analysis.

The most visible demonstration of the Vizify powered tool was seen on “Twitter tool #FollowMe” recently, where in it had done a slicing and dicing of multiple formats of data that was generated on the micro blogging website, including photos, tweets and messages which are generated on the platform to come up with a sample report which was full of colorful graphs and links to drill down into for more information.

Analysts have speculated that the purchase by Yahoo! Inc. (NASDAQ:YHOO) of Vizify makes sense since it already owns social networking sites like Tumblr and Qwiki, which generate tons of user data and content in multiple formats. These treasure trove of data could be analyzed and offered to paying advertisers in a report format using Vizify, thus turning this into another revenue stream.