Dallas, Texas 08/30/2013 (Financialstrend) – It is worth noting that under the leadership of Marissa Mayer, who took over the charge of Yahoo! Inc. (NASDAQ:YHOO) during the last year, the company was found taking various positive for turning around Yahoo’s decreasing revenues from advertising. Per the data available, the company’s ad revenue had declined by 12% in a year over year during second quarter of the current year. The major initiative taken included the application of an aggressive acquisition strategy and Yahoo! Inc has made a total number of 20 acquisitions within the timeframe of 12 months. The company focused these acquisitions towards the developing mobile segments in which the company’s presence is negligible.
The acquisitions that were carried out by Yahoo! Inc in the mobile segment during the recent times include: Biggnoggins, Qwiki, Lexity and Rockmelt. These acquisitions are believed to improve the R&D of Yahoo! Inc which would help the company to roll out the new applications with variant technologies. During the report of second quarter earnings, Marissa Mayer stated that the number of mobile users of Yahoo! has reached 340 million which is 13% in a quarter over quarter basis. The company is expecting to recover from the declining revenues from ads in the upcoming days.
With the company’s turnaround strategy in action, Yahoo! Inc is anticipated to be the investors’ strong prospect. It is to be noted that the stock of Yahoo! has performed well during the current year which reflects the confidence of investors towards the strategy adopted by the company. The shares of Yahoo! Inc have roughly doubled since the takeover by Marissa Mayer during last summer. The stock of Yahoo had appreciated 35% YTD in comparison with 20% YTD of Google Inc (NASDAQ:GOOG) and 50% YTD of Facebook Inc (NASDAQ:FB). However, the investors have to be patient as the company’s initiatives are expected to bring the growth in revenue over a time period.