Yahoo! Inc. (NASDAQ:YHOO) Wins New Patent, Related To Ad Filter Mechanism


Dallas, Texas 01/09/2014 (FINANCIALSTRENDS) – Reports have emerged in online tech journals today that, Yahoo! Inc. (NASDAQ:YHOO), has filed a patent. The patent has been issued with respect to a system of filters which will help firms, identify specific advertisements which will then go on to be placed on the web pages on the internet, including into the search results pages which come up on search engines.

 The following submission by Yahoo! Inc. (NASDAQ:YHOO) in its patent application explains the salient features of this new advertisement filtering solution as follow, “Systems and methods are described herein that select advertisements, such as sponsored search advertisements, for placement on a series of consecutively-accessed web pages, such as consecutively-accessed web search results pages generated in response to a particular search. The systems and methods perform a separate advertisement ranking process to select advertisements for placement on each web page in the series of consecutively-accessed web pages at the time the web page is accessed.”

This new patented technology is expected to help Yahoo! Inc. (NASDAQ:YHOO), beef up its advertising offerings to its advertisement customers, since the technology will help the $41.61 billion market capped internet major target its user base more granularly, thereby increasing the hit rate of the target advertisements.

Readers would remember that Yahoo! Inc. (NASDAQ:YHOO) has been working hard to increase its advertisement revenue in spite of its existing relationship with Microsoft Bing is fraying at the edges. These new tech tools will help the Mellisa Myers led firm in coming up with new advertisement platforms, which would help it overcome its dependency on the Bing Search engine. Bing is a Microsoft product and has been struggling to attract market share away from industry leader Google.

Yahoo! Inc. (NASDAQ:YHOO) shares were trading at $41.02 when trading was suspended for the day on January 8.