Dallas, Texas 08/15/2013 (Financialstrend) – The renowned game publisher Zynga Inc (NASDAQ:ZNGA), on Tuesday, announced the departure of its several senior executives who for a long period of time served the company with diligence. The list of executives also includes the Chief Operating Officer David Ko. These changes have been described as a management shakeup strategy under the New Chief Executive Don Mattrick.
Don Mattrick is a former Microsoft Corp executive and was named as the CEO of Zynga Inc on 3rd July to take the game makers out of their peculiar problems.
He presented his new team, which is proclaimed to be highly professional and efficient just 24 hours before the Zynga’s quarterly all hands meeting held on Wednesday. A team of 13 executives from across the company has been appointed. Ten of these reporting directly to Mattrick will be responsible for game development and also Mattrick could be closely involved in the development of a few games.
Cut Down On Executive Layers
This reorganisation push in the management of the Zynga Inc (NASDAQ:ZNGA) after the advent of Don Mattrick, the new Chief Executive Officer aims at reducing the layers in management so as to trigger a change or to turn around the struggling developer of the social games.
Chief Operating Officer David Ko, chief people officer Colleen McCreary and Chief Technology officer Cadir Lee will have to render their posts and leave as a consequence of this reorganisation drive.
Mattrick, who replaced the Zynga’s founder Mark Pincus, recently seeks a reverse 71% share holding since the company was made public in the year 2011. He has been trying hard to rejuvenate the company’s growth and profits, which confronted a hampering in recent times. Mattrick as he said believes in the fact that reducing layers of the executive ranks would make the senior leaders more close to product initiatives that is expected to largely help the struggling company.